Information for Blue Moose Gallery Artists
Want to sell more of your art at the Blue Moose?
Many artists have told us they would love to sell more of their available art at the Blue Moose Art Gallery, but Gallery space constraints sometimes limit them.
No more.
We are inaugurating a new feature on our website, which will allow artists to keep their work at home and display it exclusively online.
Here is how it will work:
· In the initial phase, all artists may add 5 pieces to the website, which are not in the Gallery.
· On the art submission Jotform, a new type of submission would be added, called Website Exclusive.
· All website exclusive products must have a photo.
· All website exclusive products will be available to purchase on our website.
· Within 48 hours of an online sale, artists agree to deliver the exclusive online piece to the Gallery for delivery or pickup.
· If website exclusive products are brought into the gallery, artist will notify Gallery to add the product to the Gallery Sales Channel.
· If a Gallery product is removed, but the artist wants the product to remain on the website, a JotForm submission for Removing Art will be submitted by the artist (with this option taken: “I am removing the piece from the Gallery but would like it to remain available on the website (I agree to return the piece to the Gallery within 48 hours of an online sale)).”
· The Blue Moose Gallery website will include a section just for exclusive online art, and the artist’s exclusive online work will be highlighted on the artist page.
Interested? Just fill out this form, and we will add you to the list of interested artists and contact you later this fall with more details.
1. Review recent information for artists in our newsletters.
2. Submit your art information online
Submit a form for each piece of art you wish to sell at the Blue Moose Art Gallery. To complete the form, you will need:
1. a description of the art including a title and an inventory number (if you have one)
2. the price of the art
3. the size of the art
4. the number of pieces available,
5. when you will bring the art into the Gallery
6. a photo (or photos) of the art (note only pieces with photos will appear on the website)
3. Submit information for Print-On-Demand online
Submit a form for each print you want to sell on the Blue Moose Website.
4. Pay your dues
5. Link to Vendor Payout
6. Artist and Instructor Opportunities
7. Pricing Tips
Like all art galleries, the Blue Moose art gallery has seen significant cost increases within the last three years. Costs for rent, insurance, utilities and all supplies have risen rapidly.
Despite those increases, and recognizing that artists also have seen their own costs increase significantly in the last few years, the Gallery has not increased increased its costs to artists, and the Gallery does not plan to increase those costs now.
However, to boost artist income and to improve sales, the Gallery urges all artists to consider these changes to the prices of new art brought to the Gallery.
1. All research suggests that pricing at just below a whole number has a psychological advantage (e.g., 49.00 rather than 50.00). This is called odd-number pricing or charm pricing. Customers see the left digit first, and they see the 4 in 49.00 or the 5 in $50 first). So, consider this pricing strategy for all new work (whole numbers are preferred for all items except cards).
2. Strategically change and increase prices.
a. Single cards. Most cards in the gallery are priced well under $10, and most are a whole number (4,5,6…). Consider increasing the price by 0.95, which will keep the first digit the same and increase revenue a bit, both for the Gallery and you.
b. Most other art. First consider using odd number pricing. An item that you sell for $200 might sell quicker at $199.00. Then consider raising your prices a bit, especially if that increase would not affect the first digit. For example, a $35 item could be increased to $39.00, and an $80 item could be increased to $84.00 or $89.00.
If you think this strategy is worthwhile, give it a try. If you would like to try it with your existing art, please contact the gallery first so we can plan to redo price tags and barcodes.
